
Housewares Coatings
Hentzen creates coatings for common products used throughout the house and essential industrial products that keep your business running. Whether that’s range hoods, exercise machines, tools, electronics, or commercial or household appliances, our engineers formulate coatings for protection against everyday wear and tear. Combined with custom color formulation, we help your product stand out against the competition and reflect the latest color trends.
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Formulated for protection and durability.
Our coatings are the perfect blend of aesthetics, performance and functionality. Featuring excellent release properties for ease of cleaning, along with low-friction, anti-blocking, anti-stick and anticorrosive properties, we help your products stay resilient against everyday use.

Hentzen is a leader in liquid coating technologies, formulating solutions matched to performance and market-driven specifications. Quality starts with custom engineering by chemists and technical specialists who pursue solutions to corrosion, weatherability, aesthetics and durability.

Aqua-Zen™ AL
Aqua-Zen™AL acrylic latex topcoats are interior water-based, low VOC, HAPS-free coatings which can be applied directly to ferrous and non-ferrous metals and numerous plastic substrates. Ideal for industrial applications where fast drying, low VOC coatings are required. Aqua-Zen™ AL exhibits excellent adhesion, and is more environmentally friendly than traditional solvent-based coatings.
Typical Applications: Interior use for finishing general metal and certain plastics.

Poly-Zen™ B
Poly-Zen™ B baking enamels are polyester or acrylic melamine baking enamels intended for interior applications where a hard, durable coating is required. These VOC-compliant, solvent-based coatings are designed to thermally cure for increased processing efficiencies and offer a durable direct-to-metal finish.
Typical Applications: Oven range hoods, sheet metal enclosures, appliances, hydraulic cylinders, coil coating applications, office furniture and many other thermal cure applications.

Hentzen is a leader in powder coating technologies, formulating solutions matched to performance and market-driven specifications. Quality starts with custom engineering by chemists and technical specialists who pursue solutions to corrosion, weatherability, aesthetics and durability.

Dura-Zen™ Epoxy
Dura-Zen™ Epoxy powder topcoats offer excellent adhesion, flexibility and abrasion resistance for interior or decorative applications not subject to prolonged UV radiation. Epoxy powder topcoats can be formulated to be FDA compliance or as functional coatings for substrate protection where inherent toughness, chemical resistance, corrosion resistance or temperature sensitivity is needed. Epoxy powder topcoats are not recommended on products that will be subject to exterior exposure.
Typical Applications: Appliances, indoor metal furniture, general metal finishing, pipe coatings, under-hood automotive components, rebar, battery boxes, electrical equipment, motors, hospital equipment, high voltage switch gear, PC boards and battery cases.
Dura-Zen™ Polyester
Dura-Zen™ Polyester/TGIC powder coatings are highly durable and have good chemical resistance, offer excellent UV resistance and good corrosion resistance. Suitable for both interior and exterior products and available in several degrees of durability including standard durable TGIC (good), super durable (better) and ultra-durable (best). Polyester powder coatings typically exhibit good edge coverage, flow and leveling. Can be formulated in smooth, textures, river textures, veins, leather textures and more.
Typical Applications: Agriculture and construction equipment, recreational vehicles, aluminum extrusions, automotive parts, air conditioners, point-of-purchase displays, fencing, gas cylinders, lawn and garden equipment, lawn furniture, appliances, pipe coatings and electrical enclosures.
Dura-Zen™ Polyester Urethane
Dura-Zen™ Polyester Urethane topcoats combine very smooth, exceptional thin film capabilities, with excellent mar and chip resistance and good weathering properties. Suitable for both interior and exterior products and available in standard durable (good) or super durable (better). Adhesion to properly pretreated substrates will provide very durable coatings with long-term resistance to humidity, UV resistance and corrosion. Can be formulated to offer excellent chemical resistance properties.
Typical Applications: Agriculture and construction equipment, lighting fixtures, lawn and garden equipment, electrical enclosures, playground equipment, air conditioners, automotive trim and patio furniture.
Dura-Zen™ Hybrid
Dura-Zen™ Hybrid topcoats are blended from epoxy and polyester resins to produce films that are an economical alternative to standard epoxy and polyester coatings. Hybrid coatings share many characteristics with standard epoxy-based powder coatings, but include improved resistance to over-bake yellowing during cure, somewhat softer films and slightly improved weatherability. Offering good chemical resistance properties, good corrosion resistance properties and limited UV exposure properties. Hybrid coatings primarily function as decorative interior coatings and are not considered suitable for exterior applications, even though their deterioration and discoloration when exposed to sunlight is slower than pure epoxies.
Typical Applications: Agriculture and construction equipment, office furniture, shelving, general metal finishing, hot water heaters, power tools, fire extinguishers and oil filters.

Focused on the environment.
Hentzen developed environmentally friendly coatings long before the words sustainability, green or even environment were in vogue. We lead the industry in developing low-solvent content coatings; coatings free from hazardous air pollutants and organic pigments that replaced heavy metal types, and coatings that reduce Volatile Organic Compounds (VOC) emissions.